LA ROMANA .- La Romana, known nationally and internationally for its unique tourist attractions, introduced a new promotional image which seeks to consolidate this year as world-class destination, especially within the U.S. and European markets. The information was given Lissette Gil, executive director of the Association of Hotels Romana-Bayahibe, during the presentation of the new image of the destination "La Romana", in the framework of the Dominican Annual Tourism Exchange (DATE 2007).
Gil said the new campaign seeks an integrated presentation of the elements of natural and cultural environment of La Romana, while highlighting the variety of tourist attractions in the area, presenting and celebrating the distinctive aspects commitment to sustainable development and environmental care. 
The campaign, sponsored by member hotels Romana Bayahibe Hotel Association, the Casino Dominicus and Tropical Tours, is showcasing the features of the tourist area and is aimed at travel agents and consumers with higher purchasing power in both the U.S. and Europe. In this way, La Romana expand its reach in these markets. 
According to Gil, they chose the name "La Romana" to unify the natural and cultural attractions of the hotel area of \u200b\u200bBayahibe and Casa de Campo, in a simple and consistent with the name of international airport that serves the destination. are members of the Association of Hotels Romana-Bayahibe the Country House Hotel, Oasis Canoa, Sunscape Casa del Mar, Viva Wyndham Dominicus Beach, Viva Wyndham Dominicus Palace, Casino Dominicus and Tropical Tours tour operator. More information on the portal www.explorelaromana.com
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